Search Engine Optimization | Online Reputation Management |
It is a strategy that uses keywords and other specific criteria to help push your website toward the top of search engine rankings. | It is an effort to influence what and how people think of a brand or person when viewed online |
SEO usually focuses on one. | ORM focuses on many sites. |
SEO doesn't normally focus on reviews, ratings, removing negative content etc. | ORM works on improving ratings & reviews, and search results; removes negative content; and even removes third-party sites not controlled by the brand. |
SEO makes sure that people can find you online | ORM works to ensure that what they find about you is positive information |
SEO effects on the awareness of a brand or product in the early stages of the buying process | ORM works on the bottom of the sales funnel to aid buyers in the decision-making stage |
A main goal of SEO is to drive traffic to a company’s website | ORM manage content on many sites, including those not owned or controlled by the brand. |