How To Create A Social Media Marketing Strategy In 2020

Creating a Social Media Marketing Strategy is not an easy task. It needs It is hardest things to do because it requires you to step back and look at the big picture. The specific strategy impacts the revenue generated as the more you reach out to people, the more they reach out to your business or brand. It is greatly rewarding and helpful to have a social media marketing strategy so that you aren’t just posting content just for the sake of posting content.

While helping various different companies with their social media marketing, we noticed that a specific social media marketing strategy narrows down to a few dominant techniques that work well and produce results.

Set Your Goals

For you to have an effective social media strategy, it is important to know what you want to achieve what are your goals & how you’re going to reach them.

Connect with Customers

Build a Community

Drive Traffic to Your Website

Effective Social Customer Service

Generate Sales and Leads

Listen to Your Customers

Boost Brand Engagement

Join the Conversation


Choose the Right Channel

Answer the following question and identify the channel that can work best for your social media marketing:

1. Are you looking for improving brand awareness or generate leads?

2. Which channels does your target audience use?

3. What kind of content are you planning to post? Will it be image-based content, blog post links, or video content?

4. Which channels are your competitors using?

5. How many social media channels can you manage?

Create a social media presence from scratch

“Social media accounts are valuable only when active”

Building a strong foundation on the core platforms like Google Business, Facebook Business, TripAdvisor and more depending on the industry worth while delivering the highest return on your effort.


Perform a Social Media Competitive Analysis


A competitive analysis plays an important role while planning a social media marketing strategy. It helps you with the followings:

ü Competition’s strengths and weaknesses relative to your own

ü How well their social media strategy is working for them

ü What types of content generates the most engagement

ü Identify their threats to your business

ü Identify gaps in your own strategy

Plan ahead with the Social Media Posting Schedules

A well prepared social media posting schedules can be the secret weapon you need for the successful social media marketing.

Run Deals, Contest, and Promotions to attract the customers

A social media campaign or ad is a subtle way to promote your brand/product/services/business without actually advertising it. Running contests on social media platforms will drive audience’s attention towards your businesses. To reap maximize benefits from the ads, keep it fun, simple, and offer giveaways to all participants. Ultimately, this will create loyalty towards your services in customers; thus, will help you in generating leads in long-term.


Social media is BIG and only getting bigger. If you are not promoting your business on it, you are likely missing a large chunk of your target consumers. The potential to grow the businesses through social media is endless. There are five key social media strategies to take control of your social channels and give them a much needed facelift this year.

You’re not restricted to just one marketing strategy goal; the metrics are different for each business, so you’ll have to cover more strategies & plans. If you’re just starting out with social media marketing, start with us. We can suggest you the best suitable social media marketing strategies that can help you reach to your customers, increase awareness about your brand, and boost your leads and sales.

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