What Is Online Reputation Management? How Does It Work?

Digital marketing needs no introduction. It is on its way to gain more expansion in the marketing strategy plan of any business as compare to Traditional marketing. ORM (Online Reputation Management) is an absolute goal of your Marketing Strategy. Right SEO (Search Engine Optimization) can help businesses in ranking good on Google whereas good ORM will help in empowering its position and credibility.

What is ORM? (Online Reputation Management)

Online Reputation Management, the term itself says it all. It is a vital element to success; it helps businesses to maintain a positive brand identity in the eyes of consumers online. Social media management has become a major ORM element because many users participate in the most popular social media platforms and because of features that quickly help create significant changes in a company’s online reputation.

How ORM works for Business Success?

ORM helps creating and maintaining a positive online image so that any attacks on your image are easily deflected and minimized in prominence. It helps remove personal addresses and other data from public databases so that people find the right materials when they look for you on the Internet.

How similar the ORM & SEO?
There are some important differences between SEO & ORM that you should know.

Search Engine Optimization

Online Reputation Management

It is a strategy that uses keywords and other specific criteria to help push your website toward the top of search engine rankings.

It is an effort to influence what and how people think of a brand or person when viewed online

SEO usually focuses on one.

ORM focuses on many sites.

SEO doesn't normally focus on reviews, ratings, removing negative content etc.

ORM works on improving ratings & reviews, and search results; removes negative content; and even removes third-party sites not controlled by the brand.

SEO makes sure that people can find you online

ORM works to ensure that what they find about you is positive information 

SEO effects on the awareness of a brand or product in the early stages of the buying process

ORM works on the bottom of the sales funnel to aid buyers in the decision-making stage

A main goal of SEO is to drive traffic to a company’s website

ORM manage content on many sites, including those not owned or controlled by the brand.


It order to get the success in Digital Marketing, businesses need a mixture of both. The reason is because they both serve distinct purposes. 

Our Team of Digital Marketing Experts in Dehradun can help you to maximize the benefits of both ORM and SEO, so it is important to understand what each one is and how they can work together. Get in touch us with today & know the best way to promote your business online.
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