Search Engine Optimization
Online Reputation Management
It is a strategy that uses keywords and other specific criteria to help push your website toward the top of search engine rankings.
It is an effort to influence what and how people think of a brand or person when viewed online
SEO usually focuses on one.
ORM focuses on many sites.
SEO doesn't normally focus on reviews, ratings, removing negative content etc.
ORM works on improving ratings & reviews, and search results; removes negative content; and even removes third-party sites not controlled by the brand.
SEO makes sure that people can find you online
ORM works to ensure that what they find about you is positive information
SEO effects on the awareness of a brand or product in the early stages of the buying process
ORM works on the bottom of the sales funnel to aid buyers in the decision-making stage
A main goal of SEO is to drive traffic to a company’s website
ORM manage content on many sites, including those not owned or controlled by the brand.