SEM, SEO AND SMO - Which One Is Right For You?

Anyone who does business whether a small or big and have online presence they must have been  hearing these jargon. 
SEO, SEM AND SMO And why not? These are pillars of any online business. But do you know how it affects the online presence of your business and whats the difference between all of them. So, lets get on the board.

What is SEM?

SEM stands for Search engine marketing. It is a marketing process through which a business getting visibility on the internet through paid advertisement or organic reach (SEO).

Paid advertising simply means buying advertising space in the search engine such as Google, Bing, Yahoo, You tube (Yes, YouTube is a search engine) etc, It means your are paying money to the search engine for showing your business ads to the people on the basis of certain keywords which are associated with your product, services or business.

SEM traffic is the most important internet traffic because of how targeted and specific it is and likely to be converted into high-quality lead
.
What is SEO?
 
SEO stands for search engine optimization. It is the organic or free traffic you receive by gaining rank on a search engine. It is a technique where a business improves their website rank organically and naturally.
SEO is considered to be very important because it is a powerful way to drive long lasting traffic in your website.

WHAT IS SMO?

SMO stands for Search media optimization. It is basically related with social media channels and optimizing it. SMO is a technique through which a business promotes their product, service or itself through social media such as Facebook, Instagram, YouTube etc.

SMO is very important because it helps to build awareness and trust for the business which ultimately drive the traffic and can be converted into high quality leads further.

SEM

SEO

You have to pay for the websites clicks

You don’t have have to pay for the websites clicks

Driving traffic through paid advertisement

Driving traffic

Can target a specific country or region

Can’t target any country or region

Prefer for the high budget agencies

Prefer for low budget agencies

Short-term benefits

Long-term benefits

Immediate results

It will take time


Final Thought 

Although we have discusses the difference between SEM, SEO AND SMO. Its pretty clear that Although SEM will get results fast, it is limited to the size of your budget. SEO and SMO are more long term solutions which, if done correctly, can continually bring in desired results. Most businesses select a variety of techniques within the online marketing umbrella to ensure full reach and a long-lasting impact.
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