Google Adwords is one of the best ways of Digital Marketing that helps you getting in front of your customers when they are searching for the businesses like you on Google. It has various different types of advertising campaigns to offer but you should choose them based on your marketing goals, such as:
To drive more Phone Calls.
To boost website traffic
To increase shop visits.
Type of Google Adwords
Google Adwords Search Ads Campaign
This campaign is highly targeted it means our search Ad appears on Google only when our business keyword matches with users search query.Campaign provides good ROI. ROI Improves as the campaign time increases since Google needs time to understand behavior of users.
In this campaign Adwords shows our promotional Ads to everyone who have visited our website once in social media platform, mobile apps and websites. It means our Ad follows a person whenever he is online if he had visited our website at least once.
Adwords Display Campaign
Interactive, nicely designed image and text ads will be displayed to online visitors on relevant websites and also to the visitors who are interested in your services.